Groupon merchant redeem6/6/2023 "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Then there's the company's business model: selling discount vouchers to restaurants, spas, paintball parties, etc., at a major markdown-up to 90 percent off a retailer's usual prices-and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon.īut the Chicago-based firm is "the fastest growing company in web history," according to Forbes, and may file for an initial public offering by the end of 2011, according to the New York Times. At first blush, the two-year-old online start-up Groupon seems a bit audacious.įor starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month.
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